Neil for OHIO

FULL-CYCLE CAMPAIGN.
WAR-ROOM PROPOSAL

"Faith. Family. Freedom. A Stronger Future."

Primary Victory & General Election Strategy | Full 4-Phase Proposal

$400K
Total Investment
42
Weeks Duration
1,200+
Content Assets
90%
District Reach

The Triple Challenge

Neil Patel faces a unique three-part challenge that requires sophisticated strategy and aggressive execution. Most campaigns would walk away. We see opportunity.

01

4-Way Republican Primary

Neil must first WIN the Republican primary against 3 other candidates on May 5, 2026.

  • Margaret Briem - Competitor
  • Carey Coleman - Competitor
  • Kevin Siembida - Competitor
  • Vote splitting across 4 candidates
  • 30-35% may be enough to win
  • Name recognition is critical
02

D+4 District

OH-13 leans Democratic by 4 percentage points after redistricting.

  • Democrats start with 52% vs Republicans 48%
  • Recent redistricting made it harder for GOP
  • Kevin Coughlin (establishment favorite) dropped out
  • With right strategy, 4 points is closeable
03

Incumbent Democrat Emilia Sykes

Sitting congresswoman with significant advantages in the general election.

  • Current OH-13 Representative
  • Won in 2022, seeking re-election
  • 3-5x fundraising advantage
  • Name recognition already established
  • National Democratic party support
  • Proven winner in this district
Why This Actually Creates Opportunity:

With Coughlin gone, there's NO clear Republican frontrunner. Neil's unique profile (immigrant success story + business leader + community organizer) differentiates him from career politicians. In a crowded primary, the candidate with the best organization and digital presence wins—and that's exactly what we're building.

OH-13 District Analysis

Understanding Ohio's 13th Congressional District: geography, demographics, and key constituencies that will determine the election.

📍 Geographic Coverage

  • Summit County (includes Akron)
  • Stark County (North Canton area)
  • Surrounding suburbs and towns
  • Working-class communities
  • Middle-class suburban areas

👥 Core Voter Groups

  • Working-class families
  • Union households (manufacturing, logistics)
  • Middle-class suburban voters
  • Young voters (student debt concerns)
  • Black & minority communities (Akron)
  • Veterans and military families

🎯 Key Issues

  • Jobs & local economy
  • Healthcare costs & access
  • Manufacturing & union strength
  • Inflation & cost of living
  • Infrastructure improvements
  • Education & schools
  • Public safety & veterans support

🔑 Local Influencers

  • Union leaders (UAW, Teamsters)
  • Church pastors (especially evangelical)
  • Community organizers
  • Local journalists & news anchors
  • School board members
  • Veterans groups (VFW, American Legion)
  • Small business owners

📊 Political Landscape

  • Historically competitive district
  • Shifted D+4 after redistricting
  • Blue-collar Reagan Democrats still present
  • Strong Trump performance in 2016
  • Suburban shift to Democrats post-2020
  • Economic issues trump culture wars

💪 Neil's Natural Advantages

  • Indian-American community leadership
  • Business success story (job creator)
  • Ohio Federation of Indian Associations president
  • Temple & cultural organization connections
  • Small business network throughout district
  • Fresh face vs career politicians
District Character:

OH-13 is NOT rural America and NOT mega-metro. It's working-class cities, suburbs, and small towns with a strong manufacturing heritage. Voters care about jobs, healthcare, and economic dignity. They respect business success and community leadership. Neil's immigrant entrepreneur story resonates here.

Primary Competitor Analysis

Know your opponents: understanding the three other Republicans Neil must defeat in the May 5, 2026 primary.

Primary Opponent

Margaret Briem

Republican candidate competing for the same conservative base and business community support as Neil.
Neil's Advantage: Neil's proven business success and community leadership track record provides concrete differentiation. His Ohio Federation of Indian Associations presidency demonstrates real organizational ability.
Primary Opponent

Carey Coleman

Another Republican in the race vying for conservative voters and establishment support.
Neil's Advantage: Neil's immigrant success story creates powerful differentiation from career politicians. His fresh perspective and outsider status appeal to voters frustrated with Washington.
Primary Opponent

Kevin Siembida

Third Republican candidate splitting the conservative vote in the crowded primary field.
Neil's Advantage: Neil's community mobilization capability (Indian-American networks, business associations) provides built-in volunteer and fundraising infrastructure competitors lack.
General Election Target

Emilia Sykes (Democrat - Incumbent)

Current OH-13 Representative, first elected 2022. Strong in Akron's Black community, well-funded, and has national Democratic backing.
Neil's Advantage: Incumbent vulnerability: Can be painted as Washington insider vs Neil's outsider business leader image. Economic record can be challenged. Neil's bipartisan appeal (business + community leader) can attract swing voters who want change.
Primary Strategy:

In a 4-way race, 30-35% wins. Neil doesn't need to win a majority—just a plurality. The key is early name recognition, clear differentiation ("conservative businessman vs career politicians"), and superior organization. With Coughlin gone, there's no establishment favorite, making this an open race ripe for a well-organized outsider campaign.

Campaign Overview

This proposal details the complete 42-week campaign system: winning the primary, expanding the coalition, and reclaiming OH-13.

Primary & General Victory

A unified war-room strategy to win the 4-way Republican primary in May and defeat incumbent Emilia Sykes in November.

4-Phase Execution

From Phase 1 foundation to Phase 4 victory sprint—a disciplined 42-week operation that never stops attacking.

Community Mobilization

Activate Indian-American networks, veterans, business coalitions, and key voter blocs across Summit and Stark counties.

Plurality → Majority

Secure 35% to win the primary, then expand the coalition to win the general election in a D+4 district.

Data-Driven

Continuous optimization of messaging, ad spend, and targeting week-by-week to ensure maximum ROI.

Full-Cycle Campaign Timeline (Weeks 1-42)

PHASE 1: EXECUTION LAUNCH (Weeks 1-8)

Strategic Foundation

Execution For Primary Election
Week 1-2 | Days 1-14
  • Campaign Strategy & Legal Setup
  • Meta, Google & YouTube Ad Accounts Setup
  • Social Media Page Infrastructure Setup
  • Content Strategy (Week 1 & 2)
  • Website Upgrade & Optimization
  • 7 Posts/Week Cadence Launch
  • Voter Intelligence Mapping
  • Direct Mail & Local Influencer Outreach
Outcome: Foundation laid; digital infrastructure and legal compliance fully operational.
1-2

Content Production Launch

Week 3-4 | Days 15-28
  • High-Production Announcement Video
  • 4 Issue-Based Videos (Economy, Border, Law & Order, Small Business)
  • 2 Biographical Storytelling Videos
  • Community Event Series Launch (Tech, Women & Kids Centric)
  • 6 "Neil Talks" Direct Messages
  • 12 Short-Form Social Clips
  • 45 Professional Graphics
  • Daily content posting begins
Outcome: Brand narrative established; content engine firing on all cylinders.
3-4

Paid Media Launch

Week 5-6 | Days 29-42
  • Political Compliance Configuration
  • 7 Republican Voter Audience Segments
  • 15 Ad Creatives (Introduction, Issues, Community)
  • 2 Landing Pages (Campaign + Volunteer)
  • 20 Additional Video Assets
  • 25 Additional Graphics
  • Ad spend optimization begins
Outcome: Targeted reach expands; voter data collection and retargeting pools active.
5-6

Community Building & Optimization

Week 7-8 | Days 43-56
  • 5 Community Outreach Strategy Documents
  • 20 Final Video Assets
  • 25 Final Graphics
  • 3 Complete Volunteer Toolkits
  • 4 Email Campaign Sequences
  • 8 Weekly Performance Reports
  • Phase 2 planning & recommendations
Outcome: Community base mobilized; campaign machine optimized for scale.
7-8
PHASE 2: PRIMARY DOMINATION (Weeks 9-16)

Issue Ownership

Weeks 9-10
  • Ads: Issue-Specific Meta & YouTube Campaigns
  • Email: Deep-Dive Issue Newsletters
  • Direct Mail: Issue-Comparison Mailers
  • Events: Town Hall Series Launch
  • Influencers: Local Leader Roundtables
  • Content: Content Videos
Outcome: Issue association locked; name recognition climbs significantly.
9-10

Community Validation

Weeks 11-12
  • Ads: Testimonial & Endorsement Ads
  • Email: "Why I Support Neil" Series
  • Direct Mail: Local Leader Endorsement Cards
  • Events: Neighborhood Canvassing Kickoffs
  • Influencers: "Day in the Life" Takeovers
  • Content: Content Videos
Outcome: Credibility multiplier; supporter base becomes visible.
11-12

Contrast & Differentiation

Weeks 13-14
  • Ads: "Businessman vs Politician" Contrast Campaigns
  • Email: Competitor Record Fact-Checks
  • Direct Mail: Contrast Matrix Mailers
  • Events: Supporter Mobilization Rallies
  • Influencers: Live Q&A Sessions
  • Content: Content Videos
Outcome: Clear differentiation in crowded field; persuasion lift.
13-14

Primary Countdown

Weeks 15-16
  • Ads: GOTV Heavy Push (Search, Video, Social)
  • Email: Daily Urgency & Polling Location Info
  • Direct Mail: "Vote Tuesday" Reminder Cards
  • Events: Final Primary Rally
  • Influencers: "Go Vote" Social Blast
  • Content: Content Videos
Outcome: Turnout maximized; win narrative controlled.
15-16
PHASE 3: GENERAL ELECTION PIVOT (Weeks 17-28)

General Messaging Pivot

Weeks 17-20
  • Ads: Soft Pivot / Unity Message Ads
  • Email: "Thank You" & General Election Roadmap
  • Direct Mail: Intro to General Election Voter Universe
  • Events: Unity Tour Stops
  • Influencers: Cross-Party/Independent Collabs
  • Content: Content Videos
Outcome: Independent appeal increases; swing voter persuasion lift.
17-20

Coalition Expansion

Weeks 21-24
  • Ads: Minority & Specific Community Targeted Ads
  • Email: Coalition Spotlight Series
  • Direct Mail: Targeted Community Mailers
  • Events: Community Festivals & Cultural Events
  • Influencers: Community Leader Partnerships
  • Content: Content Videos
Outcome: Community trust expansion; fundraising velocity grows.
21-24

Summer Momentum

Weeks 25-28
  • Ads: Summer Parade & Event Coverage Ads
  • Email: Mid-Year Update & Volunteer Asks
  • Direct Mail: "Summer of Success" Newsletter
  • Events: Parades, County Fairs, BBQ Tour
  • Influencers: Event Livestreams & Behind-the-Scenes
  • Content: Content Videos
Outcome: Visibility expands beyond paid media; turnout infrastructure ready.
25-28
PHASE 4: VICTORY SPRINT (Weeks 29-42)

Turnout Activation

Weeks 29-32
  • Ads: "Bank Your Vote" / Early Voting Push
  • Email: Absentee Ballot Request Forms
  • Direct Mail: Absentee Request Applications
  • Events: "Bank Your Vote" Rallies
  • Influencers: Registration Drive Promos
  • Content: Content Videos
Outcome: Early vote surge; turnout machine activated.
29-32

Defense & Rebuttal

Weeks 33-36
  • Ads: Rapid Response & Fact Check Pre-roll
  • Email: "Correct the Record" Blasts
  • Direct Mail: "Truth vs. Lies" Comparison Pieces
  • Events: Town Halls (Clarifying/Defensive)
  • Influencers: Myth-Busting Content
  • Content: Content Videos
Outcome: Narrative protected; persuasion optimized.
33-36

Final Argument

Weeks 37-40
  • Ads: Saturation Media Buy (Closing Argument)
  • Email: "The Choice is Clear" Final Series
  • Direct Mail: Compare/Contrast Closing Mailers
  • Events: Bus Tour High-Traffic Stops
  • Influencers: Final Push Endorsements
  • Content: Content Videos
Outcome: Momentum peaks; conversion maximized.
37-40

Victory Week

Weeks 41-42
  • Ads: 72-Hour GOTV Blitz (Digital Takeover)
  • Email: "Vote Tomorrow/Today" Hourly Cadence
  • Direct Mail: Polling Location Reminders
  • Events: Election Night Party
  • Influencers: "I Voted" Selfie Trends
  • Content: Content Videos
Outcome: Controlled finish; post-election trust preserved.
41-42

Deliverables by Phase

We produce tangible, campaign-owned assets every week. Here is what is delivered in each phase of the operation.

Phase 1: Foundation & Launch (Weeks 1-8)

Content Engine
DAILY Activation (Weeks 3-8), 14+ Social Posts (Weeks 1-2), High-Production Announcement Video.
Constant Channels
Weekly Digital Ads (Flight Management), Direct Mail (Intro Letter), Community Launch Event Coverage.
Influencers & Media
Small Business & Pastors Recruitment, TV/Radio Interviews, Positive Social Profiling (Reddit/FB).

Phase 2: Primary Domination (Weeks 9-16)

High-Velocity Content
56+ Daily Social Posts (7/week), "Businessman vs Politician" Contrast Ads.
Constant Channels
Weekly Saturation Ad Buys, Issue-Comparison Direct Mail, Town Hall Series Coverage.
Influencers & Media
School Board & Veterans Endorsements, Weekly Radio Spots, Reputation Defense (Social Threads).

Phase 3: General Election Pivot (Weeks 17-28)

Content Machine
84+ Daily Social Posts (12 weeks), Soft Pivot Tone Guide, Summer Festival Coverage.
Constant Channels
Weekly Pivot Ad Budgets, Targeted Community Direct Mail, Parade Tour Live-Streams.
Influencers & Media
Unions & Community Organizers Partnerships, General Election Op-Eds, TV Interview Series.

Phase 4: Victory Sprint (Weeks 29-42)

Maximum Output
98+ Daily Social Posts (14 weeks), "Closing Argument" Creative Suite.
Constant Channels
Weekly Saturation Ad Barrage, Closing Argument Direct Mail, "Bank Your Vote" Rally Coverage.
Influencers & Media
Journalists, Pastors, & Coalitions Final Push, Saturation TV/Radio Blitz, Cross-Platform Sentiment Flood.

Total Campaign Deliverables

FULL 42-WEEK PRODUCTION TOTALS

531
Video Assets
Announcements, issues, bio, direct messages, shorts
740
Graphic Assets
Quotes, facts, comparisons, events, endorsements
85+
Ad Creatives
Paid campaigns across Meta, Google, YouTube
12+
Strategic Docs
Campaign playbooks, research, analysis, messaging
10+
Landing Pages
Campaign main, volunteer portals, issue microsites
50+
Email Campaigns
Nurture, persuasion, fundraising, GOTV sequences
10+
Supporter Toolkits
Volunteer guides, social sharing packs, canvassing scripts
40+
Weekly Reports
Analytics, optimization, growth tracking, ROI auditing

Campaign Success Metrics

Winning standards designed to achieve plurality in the primary and build a winning general election coalition:

Metric Category Target
Primary Name Recognition 30%+ among Republican voters
Email Subscribers 5,000+ owned data records
District Digital Reach 80-90% of target universe
Total Event Attendance 2,500+ across all phases
Early Vote Lift +8-12% advantage
Total Content Views 1M+ across all platforms
Primary Result PLURALITY VICTORY (35%+)

Community Mobilization Strategy

Neil's community leadership creates built-in advantages. Phase 1 activates these networks with comprehensive outreach plans.

🕉️

Indian-American Community

  • Leverage Neil's Ohio Federation of Indian Associations presidency
  • Temple and cultural organization outreach
  • Indian-American business network activation
  • Diwali and cultural event participation
  • Bilingual content where appropriate
  • Community endorsements and testimonials
🐘

Republican Clubs & Organizations

  • Summit County Republican Party engagement
  • Stark County GOP outreach
  • Local Republican Women's groups
  • Young Republicans chapters
  • Conservative advocacy organizations
  • Speaking engagements at club meetings
🎖️

Veterans Community

  • VFW and American Legion post contacts
  • Veterans' issues messaging
  • Memorial Day and Veterans Day events
  • Military family support initiatives
  • VA healthcare advocacy
  • Veteran testimonial videos
💼

Business Community

  • Chambers of Commerce partnerships
  • Small business owner roundtables
  • Manufacturing sector engagement
  • Entrepreneur networking events
  • Business association endorsements
  • Job creator messaging
⛪

Faith-Based Community

  • Evangelical church outreach
  • Faith leader relationship building
  • Values-based messaging
  • Church bulletin advertising
  • Community service participation
  • Pro-family policy emphasis
🏫

Educational & Civic Groups

  • Parent-teacher associations
  • School board connections
  • Local civic organizations
  • Rotary and Kiwanis clubs
  • Education policy discussions
  • Youth program support

Dedicated Team Structure

8 specialized professionals committed to Phase 1 success:

Campaign Strategist
US-based consultant partner providing overall strategy, messaging framework, and Republican primary expertise
Creative Director
Brand consistency, visual direction, content quality control across all assets
Video Production Team
2 editors handling all video editing, motion graphics, and short-form content optimization
Graphic Design Team
2 designers creating all static graphics, infographics, and ad creatives
Content Writer
All written content, video scripts, captions, and email copy creation
Social Media Manager
Daily posting schedule, community engagement, and platform management
Paid Media Specialist
US-based expert managing ad campaigns, optimization, and political compliance
Analytics Specialist
Performance tracking, weekly reporting, and data-driven optimization recommendations

Communication Protocol

Weekly Strategy Call Every Monday, 60 minutes
Content Review Wednesday & Friday approvals
Emergency Contact 24/7 rapid response
Weekly Report Every Friday analytics
Slack Channel Real-time updates

Total Campaign Investment

$400,000

42-Week Full-Cycle War Room | All Marketing Costs Included

Phase 1: Foundation (Weeks 1-8) $50,000
Phase 2: Primary Domination (Weeks 9-16) $100,000
Phase 3: General Election Pivot (Weeks 17-28) $125,000
Phase 4: Victory Sprint (Weeks 29-42) $125,000
TOTAL CAMPAIGN INVESTMENT $400,000
View Official Quote

What's NOT Included

  • ✗ Paid advertising spend (managed separately, est. $15K-25K)
  • ✗ On-ground event filming (campaign provides footage)
  • ✗ Printed materials (yard signs, mailers)
  • ✗ Legal/compliance consulting (campaign's legal team)

Immediate Next Steps

Upon approval, we move into immediate execution with a proven onboarding process:

1

Day 1-2: Contract & Onboarding

Contract signing, $50,000 advance payment, kick-off strategy call, asset collection form sent, platform access credentials shared, team assembly completes.

2

Day 3-5: Information Gathering

In-depth 2-hour interview with Neil, opponent research begins, district voter analysis starts, initial messaging concepts developed.

3

Week 2: Foundation Delivery

Draft strategic playbook presented, brand identity concepts shown, content calendar framework reviewed, platform optimization begins.

4

Week 3-4: Content Production Begins

First content batch delivered, announcement video published, daily posting schedule activated, weekly reporting begins.

5

Week 5-8: Full Campaign Activation

Paid media launches, community outreach activates, volunteer recruitment accelerates, momentum builds toward primary.

Ready to Win OH-13?

Let's start immediately. Time is critical.

Primary Election: May 5, 2026

Phase 1 must begin now to establish dominance before filing deadline (February 4, 2026)
and build momentum for the final 3-month primary sprint.

From Primary to Victory

✓ Win 4-way Republican primary (Phase 1 & 2)
✓ Defeat incumbent Democrat Emilia Sykes (Phase 3 & 4)
✓ Become Congressman for OH-13